Photo: Cetaphil via YouTube

Lil Wayne may not have gotten the halftime show, but that’s not stopping him from announcing Tha Carter VI at the big game. He’s just doing it in … a lotion ad. Wayne stars in a new spot for Cetaphil called “We’re All a Lil Sensitive,” making light of his disappointment about not being selected to perform at his hometown Super Bowl. The ad is also full of the sequence “6-6-25,” which appears on football jerseys and a basketball scoreboard. At the end, Wayne turns down tickets to the Super Bowl, saying, “Nah, this is time sensitive.” When the door shuts on his studio, a sign reads, “Do Not Disturb ’Til 06-06-25” with “Carter VI” written on a piece of duct tape.

It’s not hard to put those clues together, and Wayne has already teased Tha Carter VI for this year. But come on: a lotion ad? (And one that’s only airing in New Orleans?) “This campaign made perfect sense to me,” he told Rolling Stone of the spot. “The world knew I was disappointed, but what they didn’t know was that it made me determined to deliver something way bigger.” Hopefully that means a bigger, more proper announcement than a lotion ad, too.