Memecoins by a US president-elect and first lady became a reality this weekend with all the bombastic trappings that are bound to characterize Donald Trump’s next term in office.

“$Trump is currently the hottest digital meme on earth,” Eric Trump wrote on X. “We are just getting started!”

Even though the small print on the website states his token isn’t intended to be an “investment opportunity, investment contract, or security of any type,” crypto-minded Trump fans immediately started buying.